Device Multiplicity at its Peak in the Enterprises
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Device Multiplicity at its Peak in the Enterprises

Phillip Redman, VP of Mobile Solution and Strategy, Citrix
Phillip Redman, VP of Mobile Solution and Strategy, Citrix

Phillip Redman, VP of Mobile Solution and Strategy, Citrix

What significant changes did enterprise mobility sector witness in 2013? What did these changes mean to vendors and customers?

The enterprise mobility market is vast and ever changing. Each geographic region, industry and type of user has its own pace. 2013 saw the increased movement towards device independence, otherwise known as BYOD, for both smartphones and tablets. Device diversity is at an all-time high in the enterprise and will continue to increase. The adoption of Android in the enterprise is also rising. With the maturity of Android OS, companies are getting a bit more comfortable with the use of certain device types and OS versions. This trend will continue in 2014. The year also saw the quickened downfall of BlackBerry in the enterprise. Although there are still holdouts, most enterprises hastened their change from BlackBerry to Apple iOS. Enterprise mobile applications stayed mostly the same, while usage of apps like messaging, text and file sharing definitely increased. The biggest overall change in mobile apps was the continued use of file sharing, and the beginnings of data creation and annotation-driven by larger form factors, like the tablet.

What are some of the changes you had anticipated would happen in 2013, but did not happen?

Most enterprises are still behind on instituting policy and securing their data on mobile devices. Though many have adopted MDM, not many have adopted containerization, or the ability to manage and secure enterprise data flows on mobile devices and in public clouds. Despite continued news reports of data leaks or enterprise events, the vast majority of enterprises today still do not fully secure their data other than what’s available on the device. This is an issue as most devices have been designed for the consumer in mind. So, the challenge for the enterprise remains as IT tries to secure, scale and support enterprise mobile data and users.

With the advent of BYOD, a lot of companies were also expecting cost savings. That hasn’t happened yet, especially where companies are paying for mobile communications services for end users. Device costs have always been minimal, so having users buy and bring their own hardware hasn’t had a real impact on overall reduction of IT costs.

How will you comment on the statement "Enterprise mobility as a standard operating procedure in 2014"?

Enterprise mobility has been supported in enterprises for a long time now, but more as a “toy” versus a “tool.” Companies want to leverage their mobile investment that they have today and take it to the next level. This means explicitly putting together a mobile policy, strategy, and IT focus. However, most enterprises don’t fully have a dedicated IT staff to support mobility yet, because it impacts so many areas of IT. But there is definitely a more coordinated effort amongst the various departments to strategize on mobility. Taking it to the next level means, going beyond horizontal apps that apply to everyone, like messaging and Web surfing, to more productivity apps, collaboration and data access, even user-specific apps. Every enterprise ISV - focused on end user computing - will offer a mobile version of their tool to run on notebooks, tablets and smartphones. Companies will assess how their own internal apps can be optimized for mobility and mobile computing will continue to displace fixed usage, from notebooks and desktops, in the enterprise.

Can you paint us the picture of how the landscape for enterprise mobility sector will change in 2014? What are some of the broader trends you are closely watching?

Companies know that the demand for mobile access to data will only continue to increase. Thus, they will continue to look towards supporting the needs of their users. The three main trends we see continuing are:

1.Hardware - Most companies tell us they have a three-device policy. They expect users will have a desktop or notebook, tablet and smartphone. They don’t expect device consolidation to happen anytime soon. So, IT will have to continue supporting legacy applications and hardware.

2.  Security - Companies want to take back control of their data. They want to make decisions where their data is sent and stored via mobile devices, just like they do on desktops and notebooks. We expect to see even more companies separating corporate data from personal. This gives more security to enterprise information and also more privacy to the end user. This is especially important for those companies embracing BYOD. We also expect to see more enterprise-class applications being used for messaging and Web browsing.

3. Applications - Companies are looking to have their own corporate apps on mobile devices. We are entering the third phase of enterprise mobile apps where enterprises mobilize their company apps. We are just getting through the second phase of mobile apps, where ISVs and app developers created specific enterprise-focused apps. The first phase was the use of consumer apps for business data and was the early phase of mobile apps when smartphones entered the market.

How will customer spends change in 2014 for enterprise mobility sector? What makes you think customers will be buying more/ less?

 Since 2008, companies have been cautious about their spend. Analysts who track this have seen a fairly flat IT spend change in the past 4-5 years. However, moving forward, many analyst firms are expecting increases in IT budgets. For example, Gartner predicted an almost 4% increase in IT spend in 2014 (, and even higher in some individual countries, like India and Brazil. Additionally, Gartner has listed mobile as among the top 10 spending priorities in 2014. Companies are getting more comfortable with investing in technology in their future and see enterprise mobility as a critical need.

What's in store for your company in 2014?

Citrix will continue to invest in enterprise mobility and key enterprise technologies to enable mobile workstyles. We will expand our offering to help customers integrate and migrate legacy systems for the future. This includes optimizing data and video for mobile devices, or supporting legacy Windows apps on handhelds. Our key focus is helping customers take what has been designed for consumers, and helping them scale, support and optimize for business use. We want to make technology easy to use and create a delightful experience for both IT and end users. Business users typically have greater collaboration needs than consumers, because they have more messages, meetings and longer calls, for example. By having a greater understanding of users’ needs and how technology can positively impact their business, Citrix is driving greater enterprise mobile support. As a market leader in complex enterprise solutions, like desktop virtualization, networking, etc., Citrix is well positioned to support the next great complex solution in enterprise mobility. By having a background in remote access, data management, and enterprise systems, we are focused on taking enterprise mobility to the next level by continuing to innovate and lead in enterprise mobility management.

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