However, this competitive advantage diminishes as soon as a more advanced model hits the market. It can even flip to a disadvantage as enterprises are obligated to hold on to these devices in order to attain the intended ROI. Businesses under financial stress are not about to spend their scarce capital on an upgrade cycle. Subsequently, they may be forced to postpone much-needed device upgrades at the expense of their employee productivity and competitiveness.
Even for enterprises with strong balance sheets and the willingness to spend endlessly on their mobile devices, the constant need for upgrades to stay on the leading edge is expensive and disruptive to their operational performance. That’s where Theatro comes in.
Theatro’s “device as a service” subscription offering shatters this never ending “advantage-disadvantage” cycle. It allows enterprises to skip the costly purchase of the latest mobile devices while providing their teams with access to the most advanced mobile hardware and software innovations.
“Our simple mobile IoT device enables clients to stay on the leading edge by focusing on new, valuable voice-based software applications,” says Chris Todd, the CEO of Theatro. This helps enterprises unlock their competitive advantages and avoid getting locked into obsolete devices that come with expensive upgrades. In addition, the solution enables employees to play their role in providing an incredible customer experience while increasing sales, employee productivity, conversion rates, and operational profitability.
Theatro’s Mobile Communication Platform, coupled with its unique subscription offering, removes the application development ownership risk for customers. The company designates a few locations as “Innovation Stores” and develops risk-free, custom applications, or extensions to an existing application, to be used on the Theatro mobile platform.
“In case the new app does not achieve the desired impact or does not meet the business need for any other reason, the customer is not required to purchase the application,” states Todd.
Our simple mobile IoT device enables clients to stay on the leading edge by focusing on new, valuable voice based software applications
With Theatro’s Mobile Communication Platform, every connected employee contributes individual performance, engagement, and utilization data, which becomes an incredibly valuable information asset for the enterprise. As retail customers learn to unlock insights from the data that is natively generated by the platform and stored in Theatro’s Azure cloud infrastructure, the true value of the “as-a-service” mobile platform becomes a reality. By investing these insights back into the business, customers can drive exponential returns.