Omaha Media Group: Crafting Powerful Digital Marketing Strategies

In the current era of digitalization, business owners and marketing heads across all industries are on a quest to transform their marketing processes and enhance customer engagement in the emerging digital ecosystem. The primary challenge created by this transition is the difficulty in implementation of ideas for the enhancement of an organization’s digital marketing strategies. Enter Omaha Media Group (OMG), a digital marketing and web development organization that offers a proprietary Monstrous. IO platform, “Labs” that revolutionizes the web application development and marketing industries by unifying web design, digital marketing, SEO, social media management, and mobile application development capabilities. The platform assists development agencies, marketing firms, freelancers, and businesses by offering its capabilities as white label services. This unique model allows smaller companies to use a full stack development team and offer services to their customers that they traditionally would not be able to offer. “Our Labs platform simplifies the web development process and offers OMG’s rapid development capabilities to marketing agencies worldwide,” says Brad Nietfeldt, managing director at Omaha Media Group.

Since its inception in 2010, OMG has transitioned from a B2B company that handled web development and graphic design projects to a B2C business that works in the website and application development space to capitalize on the rising market demand for their services. In order to effectively assist a diverse range of clients, OMG follows a client engagement methodology that comprises five phases—design, frontend coding, porting, content, and training. As the name suggests, the design phase includes a plethora of development tasks that end with the creation of a client-approved design. In the frontend coding phase, the company takes the design and builds a frontend followed by a porting phase, which involves porting the frontend build into a content management system—ExpressionEngine, WordPress, and more. In the content phase, OMG loads client-approved content into the application, and finally, the company ensures that the customer can use and administer the created application with the training phase. At the core of OMG’s success in the digital marketing and web development realms, is their ability to become an extension of the client organization’s team.